Vassilis Kostakos
Reference
Y. Liu, H. Li, X. Xu, V. Kostakos, J. Heikkila. 2016. "Modeling Consumer Switching Behavior in Social Network Games by Exploring Consumer Cognitive Dissonance and Change Experience", Industrial Management & Data Systems, vol. 116, no. 4, pp. 801-820. [Impact factor: 5.577]
Bibtex Entry
@article{RN10152,
author = {Liu, Y. and Li, H. and Xu, X. and Kostakos, V. and Heikkila, J.},
doi = {10.1108/IMDS-05-2015-0170},
journal = {Industrial Management & Data Systems},
number = {4},
pages = {801-820},
title = {Modeling Consumer Switching Behavior in Social Network Games by Exploring Consumer Cognitive Dissonance and Change Experience},
type = {Journal Article},
url = {http://people.eng.unimelb.edu.au/vkostakos/files/papers/imds16.pdf},
volume = {116},
year = {2016},
}