Vassilis Kostakos
Modeling Consumer Switching Behavior in Social Network Games by Exploring Consumer Cognitive Dissonance and Change Experience
by Y. Liu, H. Li, X. Xu, V. Kostakos, J. Heikkila
Reference:
Y. Liu, H. Li, X. Xu, V. Kostakos, J. Heikkila. 2016. "Modeling Consumer Switching Behavior in Social Network Games by Exploring Consumer Cognitive Dissonance and Change Experience", Industrial Management & Data Systems, vol. 116, no. 4, pp. 801-820. [Impact factor: 2.205] [Ranking: B]
Bibtex Entry:
@article{RN10152,
author = {Liu, Y. and Li, H. and Xu, X. and Kostakos, V. and Heikkila, J.},
date-modified = {2020-04-30 06:45:34 +1000},
doi = {10.1108/IMDS-05-2015-0170},
journal = {Industrial Management & Data Systems},
number = {4},
pages = {801-820},
title = {Modeling Consumer Switching Behavior in Social Network Games by Exploring Consumer Cognitive Dissonance and Change Experience},
type = {Journal Article},
url = {http://people.eng.unimelb.edu.au/vkostakos/files/papers/imds16.pdf},
volume = {116},
year = {2016},
}